Pricci- Av. da Liberdade

Joalharias e Relojoarias / Liberdade

After Pricci became a leader in the Brazilian market, Priscila Szafir joined Gracia Ezra and together they opened Pricci's first European store in the charming city of Cascais, Portugal.

Pricci had great acceptance by the Portuguese market, and decided to expand to a second store, on Avenida da Liberdade, a renowned avenue in Lisbon. The store, opened in December 2020, marked the inauguration of the line concept home.

Pricci wants to continue expanding globally, offering more exclusive products and ensuring the best service for its customers.

Pricci has always focused on offering jewelry that is affordable to a wide range of customers, with high quality products that have a perfect value for money. This, among other factors, has made Pricci stand out and grow in the jewelry market.
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Zone

Liberdade

Avenida da Liberdade was built following the style of the Champs Elysées between 1879 and 1882. It opened up a new era in the urbanisation and expansion of the city to the north and very quickly became the address of choice for high society. This aura of exclusivity accompanies it to the present day and its historic and imposing buildings (such as number 206 where Prada is) are home to five-star hotels, luxury shops and leading companies.