“Being up to date and taking pleasure in being the reflection of your clientele, following the evolution of adjacent tastes and desires.” This is Jean Louis David's obsession. This authentic hairdressing visionary opened his first salon in 1961, on Avenue Wagram, in Paris, and quickly conquered a place among the biggest. A success due to his innovative techniques and his passion for the beauty of women. Jean Louis David decides, then, to make the hairdressing become an art reinvented every season.